Over the past week, Medford Sports fans have needed to look elsewhere than AM radio or daily sports coverage. Radio Medford dropped the ESPN Radio affiliation for their AM 580 station and picked up a canned broadcast of Spanish language programming originating in Monterey, CA. (Radio Medford also dropped on-air staff for 93.7 fm KTMT in favor of canned classic and soft rock programming, but that is a seperate rant.)
The reasoning is "a crock". Don Hunt covers the matter in today's Trib, following on Kevin Goff's initial coverage a week ago, and the sports fans of Medford sound off today with five letters published in opposition to the move.
My take is this: There is NO sports radio programming available in Medford. There IS Spanish Language programming available. The Hispanic population of the valley is a bit over 6%....the sports fan population of the valley is... (see, I don't know this number, but I am going to guess >10%).
So the "good business" move was to go from being the sole source for one market to being one of two sources for a smaller market? As the guys in the Guiness ads say, "Brilliant!" Only I don't mean it.
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